When it comes to driving in organic traffic, and positioning yourself within the major search engines, it all begins with what is referred to as “on site SEO”.
SEO, stands for “Search Engine Optimization” and it involves optimizing your webpages so that they quickly rank for specific keywords, relating to your market.
SEO doesn’t have to be a time consuming or difficult process, in fact, you can quickly optimize your entire website in less than 30 minutes just by making a few quick adjustments or modifications to your existing pages.
This includes:
Anchor Text
Title & Header Tags
Keyword Proximity
Site Map Inclusion
SEO, stands for “Search Engine Optimization” and it involves optimizing your webpages so that they quickly rank for specific keywords, relating to your market.
SEO doesn’t have to be a time consuming or difficult process, in fact, you can quickly optimize your entire website in less than 30 minutes just by making a few quick adjustments or modifications to your existing pages.
This includes:
Anchor Text
Title & Header Tags
Keyword Proximity
Site Map Inclusion
Title & Header Tags:
A title tag should include a description of what your website is about, rather than just including your website's URL, you should always incorporate your primary keyword phrase into the title tags of each webpage you own.
Example: Instead of just calling your index page "Your Domain Name", include your primary keyword.
The title tag can be found in the head area of your HTML document. It is placed between title tags and appears within the search engine results for your listing.
Header Tags also play an important part in search engine optimization, because by using head tags within your website's content, you are able to highlight important text on your website, ensuring that search engine spiders pay special attention to the text contained within these head tags.
Create A Sitemap:
You can create a sitemap very easily by using free services such as:
Start by entering in your main website's URL, selecting the change frequency to update daily. Then, save your XML file and upload to your website's root (http_docs or public_html)
You will want to update your sitemap each time you add new pages to your website, so that it is kept up to date and so search engine spiders are instructed to re-visit your website to index the new pages as they are published.
You will want to update your sitemap each time you add new pages to your website, so that it is kept up to date and so search engine spiders are instructed to re-visit your website to index the new pages as they are published.
Finally, create a free Google Webmaster account at: http://www.google.com/webmasters/sitemaps/siteoverview and add your sitemap's URL so that you are able to instantly update it, at any time as well as monitor traffic stats for your entire website.
Keyword Proximity:
When it comes to developing your content so that you are optimizing your website for the search engines, you should pay attention to keyword proximity, prominence as well as the order of the content itself.
The prominence of your keyword is based on the first instance of where it appears within your content. A keyword phrase that is used at the end of your content will be considered less relevant than a keyword phrase that appears in the first portion of your content or article.
Anchor Text
Anchor text is also exceptionally important in search engine optimization. With anchor text, you are describing a link, whether it is internal (one page linking to another) or external (where you link to an outside website).
Example: A regular link would look like this: www.your-website-url.com but an anchor text based link would look like this: Your Keyword Phrase
Example: A regular link would look like this: www.your-website-url.com but an anchor text based link would look like this: Your Keyword Phrase
