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Why Anchor Text is Important for SEO

Anchor text is also exceptionally important in search engine optimization. With anchor text, you are describing a link, whether it is internal (one page linking to another) or external (where you link to an outside website).

Example: A regular link would look like this: www.your-website-url.com but an anchor text based link would look like this: Your Keyword Phrase

Anchor text is important because it allows you to rank for specific keywords, rather than just for your main website's URL.

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Blogumulus by Roy Tanck and Amanda Fazani